Individual Author Record
Name: Anna LovernPen Name: None Genre: Born: N/A Sites:
Illinois ConnectionLovern lives in Rochester, Illinois.
Biographical and Professional InformationLovern is the director of policy services for the Illinois Association of School Boards.
Titles At Your Library
Navigating the Marketplace: Growth Strategies for Your Business (Psi Successful Business Library)
ISBN: 1555714587 Entrepreneur Pr. 1998 Here's a winning formula for strengthening your current business: identify and improve the few key marketing factors that trigger sales, enhance the critical factors that control your costs, and begin using a technique that will stop competitors from stealing your customers. The result? More sales, lower costs, and fewer competitive problems.
The first half of Navigating the Marketplace: Growth Strategies for Your Business will help you strengthen your small business by using competitive strategies and the power of key success factors. The book explains five unique ways to design a business that will target and satisfy five different types of customers found in the marketplace.
Most owners and managers fail to discover their growth opportunities because they search only from a marketing perspective. The second half of Navigating the Marketplace helps owners and managers find all their opportunities to increase sales and profits. Using a simple system, you'll look at your business from a marketing manager's viewpoint, a management viewpoint, and finally from a chief executive officer's viewpoint - a thorough, efficient, productive approach to growth.
"This is the book we wish someone had given us three or four years after we had begun our small business," say authors Wayne Lovern and Anna Lovern. The book is ideal for owners or managers of established small firms, but it's also a great strategy primer for new marketing managers in larger businesses, entrepreneurs, and students in small business and strategic management courses.