Illinois State Library

Illinois Center for the Book


Individual Author Record

General Information

Name:  Inger Lisbeth Stole  

Pen Name: None

Genre: Non-Fiction Other

Born: 1960 in Norway

Sites:


Illinois Connection

Inger is an Associate Professor in the Department of Communications at the University of Illinois in Champaign-Urbana.

Biographical and Professional Information

Inger Stole's work has been published in International Journal of Communication, The Journal of American Culture, Consumption, Markets and Culture, Advertising and Society Review, and The Communication Review. Her present research explores the political and economic role of advertising during the Second World War and beyond.


Published Works Expand for more information


Titles At Your Library

Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (History of Communication)
ISBN: 0252072995

University of Illinois Press. 2006

It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature.

A Moment of Danger: Critical Studies in the History of U.S. Communication Since World War II (Diederich Studies in Media and Communication)
ISBN: 0874620341

Marquette Univ Pr. 2011

In A Moment of Danger: Critical Studies in the History of U.S. Communication Since World War II, Janice Peck and Inger L. Stole have collected sixteen essays that examine the remarkable role that media have played in post-WWII U.S. history. From an examination of the impact that the cold war and Senator McCarthy had on media content in the 1950s to an analysis of the role that Oprah Winfrey has played in shaping understandings of race in American culture, A Moment of Danger offers a wide array of critical studies, all of which, however, aim at thinking carefully not only about the way in which the modes of media keep us in contact with the world, but also about how they shape the way we understand ourselves and our world.

Advertising at War: Business, Consumers, and Government in the 1940s (History of Communication)
ISBN: 0252078659

University of Illinois Press. 2012

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies.

Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.