Individual Author Record
Name: Earnest Elmo CalkinsPen Name: None Genre: C:ADULT History Non-Fiction Born: 1868 in Geneseo, Illinois Sites:
Illinois ConnectionCalkins was born in Geneseo and raised in Galesburg.
Biographical and Professional InformationDeafened by illness as a child, Calkins read voraciously and studied art, design and typesetting. In 1902, Calkins and Ralph Holden, his worldlier associate at agency Charles Austin Bates, opened Calkins & Holden. Success as a "modern" ad agency stemmed from its emphasis on design -- in print ads, packaging and sales promotion materials. Calkins hired top designers, engravers and artists. His white-gowned "Phoebe Snow" for the Delaware, Lackawanna & Western Railroad emphasized soot-free transportation. With radio's arrival, Calkins retired; his deafness had finally become a handicap.
*''"And Hearing Not-": Annals of an Ad Man (The History of Advertising) '', Garland Publishing, 1986*''They Broke the Prairie'', University of Illinois Press, 1989*''The Advertising Man'', University of Michigan Library , 2009