Pen Name: None Connection to Illinois: Lovern lives in Rochester, Illinois. Biography: Lovern is the director of policy services for the Illinois Association of School Boards.
Anna Lovern on WorldCat : http://www.worldcat.org/search?q=anna+lovern
|Navigating the Marketplace
ISBN: 1555714587 OCLC: Entrepreneur Press 1998 Book one, the competitive strategy book, offers a number of defensive business models that can be adopted, copied or modified to fit a particular business and solve competitive problems. Book two contains fourteen strategies that guarantee increased sales and profits. Each model contains a competitive strategy that will lessen the impact of a competitor's action by helping to target and highly satisfy one specific type of customer. Shows how to increase sales and profits to make the business a success. The Loverns show small business managers how to carve out a market position while limiting the effectiveness of competitors. In detail, they explain how a different mix of products, services, personnel skills, and images can be used to trigger sales to five different types of customers. They focus on building a solid business with loyal customers, then introduce a multi-step growth system to help managers find all their opportunities to increase sales and profits.